Privacy Policy

Aware ("we," "us," or "our") operates the Aware mobile application and related services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. Please read it carefully. By accessing or using Aware, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide

When you create an account or use Aware, you may provide us with: your name and email address; responses to journaling prompts and self-reflection exercises; goals, intentions, and desires you share with the app; subscription and payment information (processed by our payment providers — we do not store full payment card details); and any other content you choose to submit within the app.

1.2 Information Collected Automatically

We automatically collect certain information when you use Aware, including: device identifiers and operating system information; app usage data, session lengths, and feature interactions; crash reports and performance diagnostics; and IP address and general location data (country/region level).

1.3 AI-Generated Content

Aware uses artificial intelligence to generate personalized content such as your manifestation blueprint. Inputs you provide to generate this content are processed by our AI service providers. We retain processed outputs to deliver and improve your experience.

2. How We Use Your Information

We use the information we collect to: provide, maintain, and improve the Aware service; personalize your experience and generate AI-powered recommendations; process subscriptions and transactions; send you service-related communications; analyze usage trends to improve our product; comply with legal obligations; and protect against fraud, abuse, and security threats. We do not sell your personal information to third parties. We do not use your journal entries or personal reflections for advertising purposes.

3. How We Share Your Information

3.1 Service Providers

We share data with trusted third-party vendors who help us operate Aware, including cloud hosting providers, AI model providers (such as Anthropic), subscription management platforms (such as RevenueCat), and analytics services. These providers are contractually required to protect your data and may only use it to provide services to us.

3.2 Legal Requirements

We may disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

3.3 Business Transfers

If Aware is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4. Data Retention

We retain your account information and content for as long as your account is active or as needed to provide you with services. If you delete your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal, regulatory, or legitimate business purposes (such as fraud prevention or dispute resolution).

5. Your Rights and Choices

Depending on your location, you may have the right to: access the personal information we hold about you; correct inaccurate or incomplete data; request deletion of your personal information; object to or restrict certain processing; and data portability. To exercise any of these rights, contact us at love2beaware@gmail.com. We will respond within the timeframe required by applicable law. Users in the European Economic Area, United Kingdom, and California have additional rights under GDPR and CCPA respectively. We honor these rights for all users where technically and legally feasible.

6. Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including encryption in transit (TLS) and at rest, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to use strong passwords and keep your login credentials confidential. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

7. Children's Privacy

Aware is not directed to children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If we learn that we have inadvertently collected information from a child, we will delete it promptly. If you believe we may have collected information from a child, please contact us at love2beaware@gmail.com.

8. Third-Party Links and Services

Aware may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies before providing any information.

9. International Data Transfers

Aware is based in the United States. If you access Aware from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate. By using Aware, you acknowledge and consent to this transfer. We take appropriate steps to ensure that transfers comply with applicable data protection laws.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you through the app or by email. Your continued use of Aware after the effective date of the updated policy constitutes your acceptance of the changes. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at love2beaware@gmail.com. We take your privacy seriously and will respond promptly.